Baby FC in Partnership with Birmingham City FC

Posted on Thursday, 29 March 2007 08:49AM by

Birmingham City FC launches the Baby FC Blues
New merchandising initiative for the 0-5’s

Date: 20^th March 2007
Birmingham City Football Club is pleased to announce a new partnership with baby football brand Baby FC.

Baby FC is solely dedicated to bringing football to the under 5’s through a range of products and services geared towards capturing the imagination of these young fans and inspiring them to want to get involved in the game. Birmingham City see this partnership as an ideal way of expanding their own community based approach to the game as well as increasing their emphasis towards ‘The Blues’ being a family friendly Club.

Baby FC is the UK’s leading brand providing purely infant related, football themed products and service. It introduces children to the positive aspects of football through its unique range of products and services including CD’s, books and boots designed specifically for the feet of the under 5’s and its very own Football Academy.

Commenting on this latest partnership Birmingham City FC said “Baby FC is something unique in the football marketplace and at Birmingham City we pride ourselves in adopting new and innovative projects within our Club. We believe this is an ideal way for our supporters to get their children interested in the game and their Club and for us to be able to emphasise all the very positive things that football can bring to our youngest audience.”

Birmingham City FC Head of Retail, Phil Jones describes how this will enhance the range of merchandise that will be available in-store. “We already have quite an extensive range of BCFC babywear and merchandise, however Baby FC brings something a little different. Our customers will now be able to come in and not only buy their Blues baby products but in addition they can purchase a range that will keep their children interested in and playing the game.”

Sara Osman and Rosemary Inskipp, Directors of Baby FC said of their new partnership, “Birmingham City has totally embraced the concept of Baby FC which is more than just about the merchandising. Baby FC is about getting the youngest potential football fans learning about the game. Baby FC aims to bring football to infants and infants to football in a dynamic and fun way but also provides a vehicle with which more children can get involved in the game and more parents can come back to football. We wanted to give even the youngest child a chance to join in with their family’s passion for the game and to bring something to the market that would excite children about the game and promote the many positive things that it can bring.”

Birmingham City Baby FC merchandise is available now at all BCFC Superstores or on-line at www.babyfc.com/bcfc

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